Anoff, Ali

Ali Anoff is Director and Assistant General Counsel at Procter & Gamble. She is the primary patent attorney for renowned brands such as Olay® skin care, as well as Old Spice®, Secret®, and Native® antiperspirant and deodorants. Ali provides strategic legal counsel to the business to create and protect global intellectual property assets. Her practice focuses on IP strategy development, preparation and prosecution of global patent applications, conducting freedom-to-practice assessments and enforcement.