Hernandez, Michael

Michael Hernandez is an attorney in the IP & Technology Practice Group at Pierce Atwood LLP. Leveraging nearly 20 years of global experience in software product management and technical sales at a large, international software company, Mike now assists clients with a wide range of business and intellectual property transactions, including drafting and negotiating complex software, SaaS, and professional services agreements in the financial, insurance, and healthcare industries. In addition to his tech-transaction practice, Mike also provides skilled legal counsel to business and product owners on the usage, protection, and enforcement of trademark assets. Mike helps manage trademark portfolios consisting of registered and unregistered domestic and foreign trademarks for companies of all sizes in the technology, software, sporting goods, clothing, footwear, food, beer, marijuana, dairy, and consumer products industries. He has realized continued success in prosecuting federal and state trademark applications, including successfully overcoming difficult office actions and navigating complex inter partes proceedings before the Trademark Trial and Appeal Board. Enforcement efforts include drafting cease-and-desist letters and settlement agreements, managing notice and take-down campaigns against online marketplaces, and filing UDRP domain name proceedings. Mike also has experience litigating trademark infringement and dilution claims in federal court. Prior to joining Pierce Atwood, Mike worked at Telcordia Technologies (formerly known as Bell Communications Research and now part of Ericsson), where he held high-profile positions in marketing, technical sales, and product management. Success in translating technical software capabilities into executive business value propositions culminated in a visible management role, where he focused on international business development, customer account management, and contract negotiations.