Lamb, Loreto

Loreto Lamb is a seasoned professional based in Ottawa, Ontario, Canada, with over two decades of expertise in stakeholder relations, networking, and communications strategy. Loreto holds a key role at the Intellectual Property Institute of Canada (IPIC), where she is dedicated not only to promoting the value of intellectual property for business but also to leading Equity, Diversity, and Inclusion (EDI) initiatives. A fervent advocate for positive and sustainable impacts, Loreto has been instrumental in steering IPIC towards becoming an award-winning organization. Her efforts in EDI have successfully implemented principles, practices, and programs aligning seamlessly with IPIC’s culture.

Beyond her achievements at IPIC, Loreto is a distinguished member of the Canadian Society of Association Executives (CSAE) EDI Advisory committee. Her leadership extends to managing the administration of IPIC's IP Assist program, showcasing a dynamic blend of skills and an unwavering commitment to enhancing IPIC’s value proposition. Today, Loreto is actively fostering opportunities for a more diverse and inclusive industry.