Meddings, Lori S.
Quarles & Brady | Partner
In This Section
Lori Meddings helps clients protect and enforce their intellectual property throughout the world, with a focus on maximizing the value of the company's trademarks and copyrights and defending against unfair competition in advertising. She is Chair of the firm's Trademark subgroup within the Intellectual Property Practice Group.
In all client interactions, Lori's primary goal is to understand the business and find solutions to legal challenges which meet the company's goals and objectives. With over 17 years' experience, her approach and results evidence Lori's dedication to providing her clients with tremendous value and outstanding service.
Many of Lori’s clients have a global presence and require advice and protection for their international IP portfolios. Her client roster extends across the U.S. and to Australia, Canada, Germany, Italy, Korea, and the United Kingdom. Lori has worked with numerous clients to combat counterfeit goods, especially in China, handling matters surrounding products that are produced and sold in China, as well as products sold worldwide. Clients rely on Lori for advice as they seek to seize counterfeit offerings on China’s largest retailer and e-commerce sites and at trade shows. When appropriate, she works closely with Chinese counsel to devise strategies to fight and prevent counterfeit activity.
Clients also seek Lori’s experience in handling opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) where she has represented clients in numerous fully briefed cases resulting in final decisions. Lori has also been successful in registering and enforcing non-traditional trademarks (trade dress), in particular color marks, in the U.S. and other jurisdictions. Trademark registration rights for product color, packaging, and design are a valuable tool in the client's IP arsenal, and allow them to record the registration with customs agencies, and have greater success with enforcement.
In addition to being geographically diverse, Lori’s clients represent a variety of industries, ranging from consumer product categories (including toys, bicycles and clothing) to industrial and commercial products (including construction equipment, software in the insurance and financial industries, and bearings), to the food/beverage/restaurant sector and a wide variety of services.